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Energy drinks in contemporary nutrition
Krňávková, Martina ; Hrstka, Miroslav (referee) ; Vránová, Dana (advisor)
Bachelor's thesis is dealing with consumption of energy drinks and their effects on the human organism. The introductory part gives an overview of the most frequently occurring components of energy drinks including their chemical composition, properties and sources of these substances and nutrition recommendations. The next section describes the effects of consumption of energy drinks on the human body and health in general. The final part deals in detail with the impact of their consumption on sports performance and on human health and the possible consequences of consuming energy drinks combined with alcohol.
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Možnosti stanovení vybraných parametrů u energetických nápojů
Ošťádalová, Aneta
The bachelor thesis is a literary research devoted to energy drinks. The introductory part of the thesis describes the general characteristics of energy drinks, their history and legislation. Next part of the work is focused on the availability of energy drinks on the Czech market, their production and individual raw materials used for production. The thesis further describes natural alternatives that are used for the production of energy drinks, which include Panax ginseng, Guarana, Ilex paraguariensis, Ginkgo biloba and Cola nitida. The last part is devoted to the physical and chemical methods used for the analysis of individual components of energy drinks, such as the determination of carbohydrates, organic acids, vitamins, alkaloids, antioxidants, amino acids, inositol and glucuronolactone.
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Consumption of stimulative and energetic drinks among secondary school pupils
Flanderová, Tereza ; Marádová, Eva (advisor) ; Šotolová, Eva (referee)
Title: Consumption of stimulative and energetic drinks among secondary school pupils Author: Tereza Flanderová Department: Special Pedagogy Supervisor: PaedDr. Eva Marádová, CSc. Abstract: The aim of this bachelor thesis is to find out whether high school students are sufficiently informed about the possible risks of consuming energy drinks, and to what extent their knowledge is associated with their personal consumption of these beverages. The theoretical part is concerned with the actual concept of an energy drink, its ingredients and the drinking regime in general. Furthermore, it also informs about the potential dangers of energy drinks, already executed studies and available measures. The practical part is focused on the questionnaire survey, conducted among the high school students, which tries to find out what their experience with energy drinks is, and whether their knowledge of the effects and dangers of energy drinks is sufficient. The conclusion shows the possible preventive recommendations. Key words: Energy drink, risk, young, legislation, health, trend
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Introduction of a new energy drink to the Czech market
Svěchota, Daniel ; Vávra, Oldřich (advisor) ; Písař, Pavel (referee)
This bachelor thesis, is devoted to the subject of introducing a new energy drink to the market that is currently being distributed in over 12 countries worldwide. It starts with the idea of introducing the new energy drink to the Czech Republic and focusing it on the current situation and the market place. The next part describes the marketing plan outlining the possibilities of brand communication. The end part contains the findings that could be used to introduce this product onto the Czech market.
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Consumption of stimulative and energetic drinks among secondary school pupils
Flanderová, Tereza ; Marádová, Eva (advisor) ; Šotolová, Eva (referee)
Title: Consumption of stimulative and energetic drinks among secondary school pupils Author: Tereza Flanderová Department: Special Pedagogy Supervisor: PaedDr. Eva Marádová, CSc. Abstract: The aim of this bachelor thesis is to find out whether high school students are sufficiently informed about the possible risks of consuming energy drinks, and to what extent their knowledge is associated with their personal consumption of these beverages. The theoretical part is concerned with the actual concept of an energy drink, its ingredients and the drinking regime in general. Furthermore, it also informs about the potential dangers of energy drinks, already executed studies and available measures. The practical part is focused on the questionnaire survey, conducted among the high school students, which tries to find out what their experience with energy drinks is, and whether their knowledge of the effects and dangers of energy drinks is sufficient. The conclusion shows the possible preventive recommendations. Key words: Energy drink, risk, young, legislation, health, trend
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Analysis of communication strategy of Red Bull Czech Republic
Syrovátková, Anežka ; Mikeš, Jiří (advisor) ; Homolka, Pavel (referee)
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.
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Energy drinks in contemporary nutrition
Krňávková, Martina ; Hrstka, Miroslav (referee) ; Vránová, Dana (advisor)
Bachelor's thesis is dealing with consumption of energy drinks and their effects on the human organism. The introductory part gives an overview of the most frequently occurring components of energy drinks including their chemical composition, properties and sources of these substances and nutrition recommendations. The next section describes the effects of consumption of energy drinks on the human body and health in general. The final part deals in detail with the impact of their consumption on sports performance and on human health and the possible consequences of consuming energy drinks combined with alcohol.
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Marketing management of particular organisation
VYBÍRALOVÁ, Tereza
The bachelor thesis concerns the analysis of the Red Bull Ltd. marketing strategy and influence on the target group. It is divided into 3 main parts. It aims to analyse modern marketing trends and the application into the marketing mix. Furthermore it will apply theoretical knowledge on particular events and to evaluate the internal and external environment of the company. The analysis is supported by research work which describes an influence of marketing communication of the Red Bull brand on the customer.
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